Trendy Touch Boutique - Where tradition meets style!
A dream that took wings when the trio – we two sisters and our mother poured our passion into creating something magical in designer sarees and dupattas for work and special celebrations that synchronized traditional grace and modern swag. We could see immense opportunities in styling corporate women and homemakers in sarees and dupattas that were unique, comfortable, and classy.
Breaking Stereotypes in corporate and party fashion with sarees & dupattas!
It’s been long that modern women have underestimated the power of the saree as fashionable corporate attire or evening celebration wear. Reserving these mostly for office functions and ethnic days or simply sliding into a Kurti/Western for a party are situations that happen daily in a woman’s fashion life. We wanted to break this stereotype and seal this gap by creating design concepts in sarees and dupattas that modern women could resonate with, wear amply and take pride in, every day. We wanted to create a women’s ethnic wear Saree and Dupatta brand that could explicitly highlight the unique hand embroidery and hand paint geniuses hidden in remote pockets and villages of India and could reflect the sassiness of contemporary art, the sublimity of mother nature, alike!
How it all started?
With our mother! After completing her daily chores, watching her find solace in a needle and thread every single night while working on orders fetched from her close acquaintances, was inspiration enough. This passion ferried on to her daughters too so much so that her elder one, Nabanita, decided to quit her 10 years of career as a successful media professional, and start Trendy Touch Boutique with her mom, Tanusree while her younger one Madhumita, employed as a successful IT professional with a notable MNC, and equally crazy about fashion, decided to even-handedly contribute towards building up the business, after her work hours!
The zing that makes the brand special!
We swear by the belief that fashion is a bit of elegance and a whole lot of confidence! In styling, exclusivity matters because that is what makes one extra special and stand out. In a world where fashion is an instant language, with every exclusive piece from our boutique, we endeavor to create a ray of sunshine that can invade monotony, and break stereotypes. Our every piece of treasure has its very own unique design, brew and embroidery variance. Our every collection reflects traditional grace styled in bold dreams. India’s cultural heritage is a legacy that needs to be retold through its art forms. Through our exclusive range of couture garnered with traditional embroideries, paints, prints, and motifs, we aim to nurture and preserve these art forms.
The reason why we care!
As a brand, we actively support India's sustainable fashion movement and work dedicatedly to enhance the Indian handloom industry. All design concepts that we generate in-house take immense responsibility to celebrate the diligence and grit of our weavers and artisans working tirelessly for the brand to bring newer elements into India's burgeoning ethnic fashion industry. Trendy Touch Boutique is a brand that aims to inscribe India's budding ethnic fashion style trends on the global stage through their work and artistry.
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Curated with Love,
Come and get the Trendy Touch!!!