Our Values


  1. Sustainable Fashion: Committed to promoting eco-friendly and sustainable practices in the fashion industry.

  2. Employment to Weavers and Artisans: Focused on providing meaningful employment opportunities and supporting the livelihoods of skilled artisans and weavers.

  3. Authentic Products: Dedicated to delivering authentic, handcrafted sarees and dupattas that showcase the rich traditions of India.

  4. High-Quality Products: Ensuring that each product reflects the highest standards of quality, craftsmanship, and design.

  5. Seamless and Hassle-Free Customer Care: Providing customers with a seamless and hassle-free experience, from browsing to purchase and beyond.

  6. Transparent Process: Operating with transparency in every aspect, from sourcing materials to the creation of the final product.

  7. Fair Trade Practices: Committed to fair trade principles, ensuring fair wages and ethical working conditions for all involved in the production process.

  8. Cultural Preservation: Actively involved in preserving and promoting the diverse cultural heritage of India through traditional textile techniques.

  9. Inclusivity: Celebrating diversity and promoting inclusivity in fashion, creating designs that cater to various tastes and preferences.

  10. Community Engagement: Engaging with and giving back to the community, supporting initiatives that uplift and empower women and local communities.